DAVID OKU's profile

Pepsi x Doritos HBCU Tour.

As the artist behind the artwork for the 2023 @PepsiCo @HBCU Tour, my aim was to visually honour and celebrate the legacy of Historically Black Colleges and Universities (HBCUs). I was thrilled to be entrusted with creating an illustration that encapsulated the vibrant essence of HBCU culture. Featuring iconic imagery such as the drum major and other symbolic elements, I wanted to mirror the richness and significance of these institutions.

Seeing my illustration featured on the 2023 PepsiCo HBCU Tour bus, stickers, posters, and merchandise was incredibly fulfilling. It was an honour to contribute to this journey and play a part in amplifying the essence of these esteemed educational hubs.

Moreover, being part of an initiative that doesn’t just showcase art but actively supports HBCUs was deeply rewarding. The announcement of $250,000 in grants to five HBCUs was a significant step in uplifting these invaluable institutions.

This year's focus on designing a better world aligns perfectly with the mission of the artwork – it's about celebrating heritage, empowering education, and striving for positive change. It's been an honour to contribute to a cause that champions progress and the elevation of HBCUs.
Pepsi x Doritos HBCU Tour.
Published:

Pepsi x Doritos HBCU Tour.

Published:

Creative Fields